Discontinuation

AIBO releases have historically been routinely discontinued when distribution of the product stopped. In 2006, Sony officially discontinued the whole of the original AIBO brand following the announcement of the ERS-7M3/T. This announcement followed confusion between international branches of Sony as to whether or not the new color of the ERS-7 was special edition and available for a limited time or simply another standard offering in the product line. Sony promised 7 years of parts and service for each model as long as supplies lasted, with the exception of the ERS-110 and ERS-111 that already had service terminated in 2004 and 2005 respectively.